Bovril Concentrated Chicken Flavor Broth (Knorr)

We used to use Bovril Chicken Flavor Broth Concentrate as a convenient substitute for canned broth in recipes. Or, it was used to flavor soups, sauces, and when cooking rice or vegetables.

What happened? Bovril was made in Canada. We heard the USDA restricted all imports of products containing any beef ingredients from Canada to the US due to the Mad Cow scare. As this item contained some beef ingredient, it is no longer available in the US.